Case Study
24,000 Calls Generated
24,000 Calls From 11,000 Users for a South Carolina Rehab Center
Case Study Overview
This South Carolina-based drug addiction treatment center had an urgent goal: to increase calls and admissions from high-intent local users. Despite having a solid team and services, their digital footprint was underperforming, especially in Google Maps and non-branded organic traffic.
The Local SEO Solution
We implemented our Call-Focused Local SEO Framework, specifically engineered for treatment centers. This included:
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Google Business Profile Optimization to drive phone call actions directly from search
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High-Intent Keyword Mapping tied to user search behavior like “rehab near me” and “drug treatment in South Carolina”
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Content Development & On-Page SEO focused on conversion-first service pages
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Review System & Trust Signals to boost click-through and call engagement
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Local Authority Building via citations, backlinks, and local listings
The Results
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24,000 Phone Calls Generated from local search
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11,000 Users Converted into phone interactions — a call rate of over 200%
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Top Rankings in Google Maps for core treatment-related queries
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Massive Surge in High-Intent Traffic from South Carolina and nearby regions
All results were organic — no paid ads, no lead aggregators.
Why It Worked
Call-Driven Strategy
Every SEO element was built to encourage users to click “Call Now” straight from Google search and Maps.
Optimized GBP + Location Pages
Proper categories, services, and keywords helped dominate local visibility.
User Behavior Alignment
The campaign mirrored real search journeys, prioritizing mobile users in crisis-mode looking for immediate help.
How were 24,000 phone calls generated from just 11,000 users?
We optimized the Google Business Profile and mobile experience to make calling the clinic the most immediate and intuitive action. Many users called multiple times — for follow-up questions, admissions, or referrals — leading to a call rate of over 200%.
Was this traffic and call volume achieved through paid ads?
No. All results were driven by organic local SEO — no PPC, no lead aggregators, and no paid directory listings. The calls came directly from search visibility in Maps and organic listings.
3. What made this campaign so effective at generating calls?
A conversion-first approach: we focused on mobile intent, location-based keywords, click-to-call features, and trust-building elements like reviews and local authority signals.
How long did it take to see a growth in phone calls?
Significant call volume started to increase within 90 days, with peak results occurring between months 6 and 12 as visibility and trust signals matured.
Can this same approach work for smaller or newer treatment centers?
Yes — this framework scales to single-location centers or new clinics. The strategy is tailored to local intent and mobile behavior, not brand size.
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If your treatment center isn’t getting calls from search, you’re leaving admissions on the table. This South Carolina case proves that local SEO can deliver thousands of real phone interactions when done right.
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