Case Study
Multi-Location SEO
Multi-Location Rehab SEO Case Study – Scalable Growth Across Multiple U.S. Facilities
Case Study Overview
This multi-location addiction treatment provider operated several clinics across different U.S. states, but their digital presence didn’t reflect their scale. Local visibility was inconsistent, with uneven rankings, low-performing Google Business Profiles (GBPs), and under-optimized location pages.
Each location was competing in its own market, but lacked a cohesive, scalable SEO strategy.
The Local SEO Solution
We implemented a multi-layered Local SEO system tailored for enterprise-level behavioral health networks. This included:
-
Location-Specific Page Architecture – SEO-optimized pages for each city, service, and treatment type
-
GBP Optimization at Scale – Individualized Google Business Profile optimization for each location
-
Structured Review Strategy – Unique, location-based review campaigns to boost trust and local relevance
-
Citations, Local Authority Building & Internal Linking – Custom citation building and interlinked location pages to maximize domain authority
-
Keyword Strategy for Each Market – Intent-aligned keyword mapping by city, service, and search behavior
The Results
- Keyword Rankings Increased Across All Locations – Multiple clinics reached Top 3 local pack status for core terms
-
Click Volume Significantly Up – Total organic traffic for all clinics saw a cumulative 2–3X growth
-
Improved Local Visibility at Scale – Stronger map rankings and search presence across multiple service areas
-
Better Lead Quality & Conversion Rates – Geo-intent queries brought in more committed, local leads
Why It Worked
This success was powered by a U.S.-based local SEO strategy built specifically for competitive healthcare markets like Indiana
Scalable SEO Infrastructure
Each clinic had a unique SEO footprint while benefiting from the authority of the parent domain
Market-Specific Targeting
Content and optimization were tailored to local nuances — not copy-paste SEO
Technical Excellence
Clean site structure, fast page speeds, and schema for each location improved indexation and trust
How do you handle SEO for multiple rehab clinic locations?
We create individualized SEO strategies for each location, including city-specific service pages, Google Business Profile optimizations, localized content, and citations — all within a scalable, centralized framework.
Can each clinic rank in its own city’s local search results?
Yes. Our system is built to help each location rank in its respective local market, ensuring every clinic gets visibility for “rehab near me” and other high-intent regional keywords.
What’s the biggest challenge in multi-location SEO?
Maintaining unique, relevant content across locations and properly optimizing each GBP without triggering duplication or performance drops — all of which our strategy accounts for.
How long does it take to see results across all locations?
You can typically expect initial gains in 60–90 days, with full local SEO momentum building over 6–12 months, depending on the number of clinics and market competition.
Do all locations benefit from the same domain authority?
Yes — one of the key benefits of our approach is leveraging the main domain’s authority while also giving each location its own optimized structure for maximum local relevance.
Struggling to Scale Local SEO For Multiple Locations?
Get Free Audit
If you’re managing a rehab group or behavioral health brand with multiple sites, generic SEO won’t cut it. You need a strategy that balances local impact with enterprise efficiency.
Let’s Build a Multi-Location SEO Plan That Works