Case Study
3X Organic Growth
Indiana-Based Rehab Center Sees 3x Growth in Organic Traffic
Case Study Overview
This Indiana-based rehab center was virtually invisible in local search results. They had great facilities and staff, but struggled to reach those in need online. Daily organic clicks were low, and their Google Business Profile wasn’t optimized for discovery.
The Local SEO Solution
We applied our Local SEO Recovery Framework, designed specifically for addiction treatment providers. Over the course of a year, we rebuilt their digital visibility with:
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City-Specific Location Pages to target local rehab-related searches
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Google Business Profile Optimization to enhance local pack visibility
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Citations & Authority Links to increase trust signals
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Review Strategy for improved credibility and engagement
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On-Page SEO Improvements focused on medical and search intent alignment
The Results
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Daily Organic Clicks Tripled — strong upward growth trend over 12 months
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Top Rankings for City + “rehab” & “addiction treatment” keywords
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Google Maps Visibility Significantly Improved
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Higher Quality Leads began converting into actual admissions
And most importantly, all of this was achieved without any paid advertising.
Why It Worked
This success was powered by a U.S.-based local SEO strategy built specifically for competitive healthcare markets like Indiana
City-Specific SEO Pages
We created targeted service pages optimized for local intent searches like “addiction treatment in Indianapolis” or “rehab center near me.”
Google Business Profile (GBP) Optimization
We enhanced their GBP with accurate categories, services, and a strategy to generate high-quality reviews.
High-Intent Keyword Targeting
We focused on non-branded queries aligned with actual patient search behavior, not just generic or informational terms.
What kind of results did this Indiana-based center achieve?
Over a 12-month period, the center saw a 3X increase in daily organic clicks, along with improved visibility in Google Maps and top rankings for location-specific rehab keywords.
How long did it take to see meaningful growth in local search rankings?
Initial gains in local visibility were seen within the first 90 days, but full 3X growth developed steadily over the course of 6–12 months through consistent Local SEO execution.
Did this campaign include paid advertising or Google Ads?
No. All growth was achieved through ethical, organic local SEO strategies — without any reliance on PPC or aggregator platforms.
What made the biggest difference in improving local rankings?
Key drivers included: a fully optimized Google Business Profile, targeted local service pages, and a strong review-building and citation strategy tailored to Indiana cities.
Can you replicate this success for other locations or multi-site facilities?
Absolutely. This Local SEO framework is scalable and has been successfully applied to both single-location clinics and multi-facility networks across the U.S.
Ready to Grow Admissions With Local SEO?
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If you’re a rehab clinic in Indiana (or anywhere) struggling to generate visibility, our SEO systems can help you dominate local search and attract qualified leads, ethically and at scale.
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