Case Study
2.5X Organic Growth
Ohio-Based Addiction Treatment Center Sees 2.5x Growth in Organic Traffic
Case Study Overview
This Ohio-based treatment center faced a familiar issue: strong services, but weak visibility in local search. Despite being in a major metro, their Google presence was limited, with stagnant traffic and underperformance on non-branded terms.
The Local SEO Solution
We deployed our Local SEO Recovery Framework — purpose-built for behavioral health clinics — with a focus on long-term visibility and high-converting local traffic.
Key actions included:
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Geo-Specific Location Page Expansion targeting high-intent city + service combinations
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Google Business Profile Optimization with enhanced categories, content, and photo schema
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Local Keyword Mapping focused on high-conversion terms like “alcohol rehab [city]”
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Citation Building & Authority Link Acquisition through regional directories
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Review & Engagement System that helped increase trust and GMB performance
The Results
Traffic increased 2.5X in 12 months — consistent growth driven by non-branded local search
Top 3 Rankings in Google Maps for core addiction treatment terms
Significant Expansion in Keyword Footprint across multiple Ohio cities
Higher Quality Leads from searchers ready to inquire or commit to treatment
All achieved organically — with no ad spend.
Why It Worked
Everything Search Term was targeted locally for Ohio
Intent-Led SEO
Every keyword and page was based on the search journey of local patients and families
Local Relevance
Optimizing for regional city queries made the clinic more visible where it mattered most
Google Maps Domination
Strategic GBP updates pushed their listing into top-tier map rankings
How much did traffic grow during the campaign?
The center experienced a 2.5X increase in organic traffic over 12 months, driven entirely by local SEO — without relying on paid ads or directories.
What were the most effective SEO tactics used?
Top drivers included optimizing the Google Business Profile, building city-specific location pages, targeting high-intent local keywords, and enhancing the site’s local authority through citations and backlinks.
How long did it take to see measurable improvement?
Initial gains in Google Maps and organic rankings were visible within the first 90 days. The full 2.5X traffic growth unfolded steadily over the course of the year.
Did you use any paid ads during this campaign?
No. This case study is a pure example of ethical, white-hat local SEO — no PPC, no aggregators, just organic visibility done right.
Can this approach be used for other centers in Ohio or different states?
Absolutely. This proven local SEO strategy is location-agnostic and works for single or multi-location treatment centers across the U.S.
Ready to Grow Like This in Your City?
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Ohio’s treatment space is competitive, and patients are searching locally first. If your clinic isn’t showing up, your competitors are getting those calls.
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